BEMM129 Digital Business Models
Reflective blog to my learning of BEMM129 Digital Business Models
What makes BEMM129 more practical and attractive to me? BEMM129 has been fascinating throughout the semester as it applies a creative way of helping me to understand the digital world. The better way of realising the digital business models is to put ourselves into the digital world by using internet, working as a netizen and…
Niantic – A company that has built a “bridge” between the virtual world and the real world!
An Epic change of traditional gaming industry Niantic is the leading company that uses real-world AR technology on mobile games, and it successfully launched Pokémon Go, Ingress and Harry Potter Wizards United. The mission is to use emerging technology (Machine learning and computer vision) to enrich player’s experiences as human beings in the physical world. (Niantic, 2020) To my understanding, the…
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